The cocacola company has always placed high value on good citizenship. In august 2015, the company, cocacola iberian partners and cocacola erfrischungsgetranke ag collaborated to form a new company named cocacola european partners. Cocacola, globalization, and the cultural politics of branding in the twentieth century by laura a. The coca cola company is the worlds number one maker of soft drinks, selling 1.
Apr 23, 2015 marketing and promotions in the cocacola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of. Swot analysis of coca cola guide to perfect business. Analysis of the cocacola company is a complete and comprehensive analysis of the cocacola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. It is a common misconception that the cocacola company itself produced the drinks that bear its name from start to finish. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes.
Cocacola company has used a unique and identifiable packaging technique to target the customers. Currently coca cola is a very famous soft drink global company which consist of a large product line as coca cola light, diet and lemon etc. This strategy helps to maintain service and product loyalty. Ko is the worlds largest beverage company, offering over 500 brands to people in more than 200 countries. The cocacola company primarily produces syrups and concentrates that are mixed with. The coca cola company traces its beginning to 1886, when an atlanta pharmacist, dr. Among our results, we contributed more than 374,000 volunteer hours for our communities. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Our entire board of directors thanks you for your interest in the. Coca cola company has used a unique and identifiable packaging technique to target the customers. There are various divisions created for major regions of the world and heads of each division report to the parent company.
Coca cola and pepsi cola have four different components of the soft drinks industry value chain. The coca cola brand is globally valued and recognized. Whitehead, secured the exclusive rights to bottle and sell coca cola for. The cocacola company is an american multinational beverage corporation headquartered in. Cocacola is the number one brand in the world and its shape was first registered as cocacola bottle. Of our 21 billiondollar brands, 19 are available in lower or nosugar options to help people moderate their consumption of added sugar. The coca cola company segments the customers based on the following criteriageographic segmentation. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern. The company also produces and sells other soft drinks and citrus beverages.
Coca cola s red and white trademark is probably the bestknown brand symbol in the world. May 06, 2020 the coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola coke, a sweetened carbonated beverage that is a cultural institution in the united states. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Jun 10, 2019 the cocacola company is one of the largest multinationals in the world. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Cocacola is sold today in over 200 countries and has over 500 brands. The international empire of coca cola spans more than 200 countries. According to the cocacola companys 2005 annual report, the firm at that time sold beverage products in more than 200 countries. John pemberton, began to produce cocacola syrup for sale in fountain drinks.
The cocacola company of atlanta, georgia is the worlds largest provider of carbonated soft drinks with an over 50% market share worldwide. Coca cola, globalization, and the cultural politics of branding in the twentieth century by laura a. Headquartered since its founding in atlanta, coca cola makes four of the top five soft drinks in the world, coca cola at number one and. Hymson a dissertation submitted in partial fulfillment of the requirements for the degree of doctor of philosophy american culture in the university of michigan 2011 doctoral committee. We are here to refresh the world and make a difference. In addition, when the coca cola company started, it was selling soft drinks only but later the company. The foundation supported water and environment programs such asthe cocacola africa foundations replenish africa initiative. Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Coca cola has segmented the worldwide market on the basis of geographies. Statement of values this code of business conduct is designed to help all of us to live up to the values that make cocacola hellenic one of the most successful and respected organizations in the world. At the heart of business is a mission statement called the cocacola promise the cocacola company exists to benefit and refresh everyone that it touches. In march 2015, cce launched coca cola life in japan. However the bottling business began in 1899 when two chattanooga businessmen, benjamin f. A century later, the coca cola company has produced over 10 billion gallons of syrup.
Companys value chain acts as a competitive advantage. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Oct 29, 2019 the bottling system used by coca cola is strength. Packaging draws the attention of the customer and also justifies the price and value for the customer. Cola bottlers in the world plans to launch costa coffee in at least 10 of its 28 markets next year, including bulgaria, greece, hungary, poland, romania, russia and switzerland. Coca cola might owe its origins to the united states, but its popularity has made it truly universal. Marketing and promotions in the cocacola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of.
Company achieves or exceeds all full year guidance. Project report a study on the cocacola company business environment of cocacola 1p age letter of transmittal. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. One of the largest bottlers for the cocacola company. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products.
As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The coca cola company primarily produces syrups and concentrates that are mixed with water at specific bottlers and then sold to retail outlets. In 2000 cocacola failed to make the top ten of fortunes annual americas most admired companies list for the first time in ten years. Coca cola, and wrote it out in his distinct script. Today, cocacola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. Consumer preference coca cola versus pepsicola 2012 global journals inc. Furthermore, we advanced our companys strategic commitment to sustainable development.
Swot analysis of coca cola guide to perfect business strategy. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. Global journal of management 8 y 2012 ear the pie chart shows that we have collected data from 76. In august 2015, the company, coca cola iberian partners and coca cola erfrischungsgetranke ag collaborated to form a new company named coca cola european partners. In its first year, the company sold about 9 glasses of cocacola a day. The cocacola company traces its beginning to 1886, when an atlanta pharmacist, dr. Pdf assignment on cocacola company ruhul amin and amirul. In its first year, the company sold about 9 glasses of coca cola a day. In march 2015, cce launched cocacola life in japan. A century later, the cocacola company has produced over 10 billion gallons of syrup. The company has a large product portfolio of sparkling and still beverages.
However cocacola is not the sort of company to live in its past glories instead it looks to the future as a challenge. It was founded in 1886 as cocacola by a pharmacist. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Coke has too many vendors and its distribution is so effective that it serves in almost in all shops and mostly in summer or hot areas. Currently cocacola is a very famous soft drink global company which consist of a large product line as cocacola light, diet and lemon etc. Comparative analysis of cocacola company and pepsico 2719. Posted on june 10, 2019 september 22, 2019 author admin posted in other jobs leave a reply 2,452 views the cocacola company is one of the largest multinationals in the world. They are concentrate producers, bottlers, retail chains and suppliers the coca cola company v. According to the coca cola company s 2005 annual report, the firm at that time sold beverage products in more than 200 countries. Cocacola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the united states. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Because of this, coca cola has come up with long term objectives. Learn more about the coca cola company, our brands, and how we strive to do business the right way.
Personal sellingevery year, the cocacola company has a highly trained sales team, which acts as a representative of the company to the retailers. The company has sustainability measures in place and believes in philanthropic. Cocacola co the, swot analysis in soft drinks world. They are considered by many to be the original cola drink. Cocacola reports strong growth in fourth quarter and full year 2019. Coca cola, form 10k, annual report, filing date feb 21, 2007 pdf. It is home to more than 500 beverage brands, some 20 of those billiondollarbrands, including four of the top five soft drinks. Operation management in coca cola company business essay. Statement of values this code of business conduct is designed to help all. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. Cocacola company is one of the leading beverage manufacturers in the world. Cola history page for a complete history of the coca.
Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The fascinating story of the worlds most famous soft drink with history, ads, and recipes. Whitehead, secured the exclusive rights to bottle and sell cocacola for. It is a common misconception that the coca cola company itself produced the drinks that bear its name from start to finish. Jan 02, 2018 coca cola is the number one brand in the world and its shape was first registered as coca cola bottle.
Dec 23, 20 coca cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the united states. John pemberton, began to produce coca cola syrup for sale in fountain drinks. Authenticity performing as one excellence caring for our people learning winning with customers. The cocacola brand is globally valued and recognized. With the presence in more than 200 countries and the daily average servings to 1. The drink was created in 1886 by a pharmacist named john pemberton. Cocacola might owe its origins to the united states, but its popularity has made it truly universal. It has been demonstrated by the business to be highly effective. Comparative analysis of cocacola company and pepsico. It is one of the top companies of the world and has remained as the number 1. The company has other policies and processes governing performance, conduct and behavior. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The company is in the nonalcoholic beverage business, and it is the parent company.
Shareholders of the cocacola companythe company request that the compensation committee of the board of directors take into consideration the pay grades andor salary ranges of all classifications of company employees when setting target amounts for ceo compensation. From humble beginnings over 125 years ago, the cocacola company has evolved from one product to more than 500 brands available in 200 countries around. Policy violations that are not code violations will be handled under the appropriate policy or procedure. Competitive advantage of coca cola competitive advantage. Because of this, cocacola has come up with long term objectives. The cocacola company was founded in 1886 and over years later it is currently the worlds largest beverage company. Uuss after few minutes questionnaires were collected. Learn more about the coca cola company and how were a leader in workplace safety, human rights and sustainability. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. The cocacola companys bottling investments group in latin america, the united states, and other regions. Introduction the cocacola company is the largest beverage company and the leading producer and marketer of soft drinks.
The coca cola company is a long standing producer of flavored drinks. The world of the world of cocacola article pdf available in communication research 195. Analysis of the cocacola company research and markets. Pdf the world of the world of cocacola researchgate. In addition to our namesake cocacola drinks, some of our leading brands around the world include.